MARKETING SOLUTIONS

You probably know the three keys to create a successful business: "Location, Location, Location". This rule is true for traditional business as well as for e-business. Optimize your presence on the Web and on the field helps your company strengthening its competitive position.

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Optimize your sales network

Analyse the position of your sales outlets compared to competitors
Studying the competitive pressure over a defined territory is an essential prerequisite before deciding to set up a new outlet. With Maporama Explorer, you easily visualize on a detailed map the location of your competitors in a given zone. The richer your database is, the more precise your analysis becomes.

Determine the best location for your new sales outlets
Besides this competitive analysis, it is also important to identify high-potential or under-exploited zones. The good location of a store is the key of your future success. With Maporama Explorer, you identify the number of clients or prospects around your desired locations. You better prepare and justify your location choices.

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Target your direct marketing campaigns

Clean up your marketing databases
Whether you collect data at a trade show, on your web site, or from a specialized data supplier, verifying the validity of these data with MGSF is critical to ensure an efficient campaign. Your company makes important savings on mailing costs as you avoid sending expensive documentation to invalid addresses.

Send location-based mails and SMS
With Maporama Explorer, you select people and companies in a defined zone (in a radius of 10km around a store, for example). You easily export your selection in an Excel file to exploit it in any mailing tools. Proximity communication is now open to any company.

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Guide your Web visitors to your sales outlets

Increase physical traffic in your stores
Your Web site attracts many visitors but does not help your business if they don't know how to get to your stores. Maporama International is a leader in " store locators " solutions. These solutions get easily integrated on your site, guide your visitors to your nearest outlets, and increase the visibility of your sales network.

Increase customer loyalty
Your clients sometimes cover long distances to find their stores closed or simply stores with out-of-stock products. The result is simple: you are losing a sales opportunity, or worst, your customer decides to see a competitor. With Maporama solutions, your customers know exactly where their nearest stores are located and how to reach them.